Caesars Set To Build Complex on Chinese Island of Hainan

By: Chris Woodgate     Date: 23rd September 2011

Caesars Entertainment plans push into Hainan

Caesars Entertainment plans push into Hainan

One of the largest casino companies in the world, Caesars Entertainment Corporation, is set to build a huge complex on the Chinese island of Hainan.

Gary Loveman, CEO of Caesars, confirmed the news and stated it would be called Caesars Palace Longmu Bay. The announcement comes as Australian firm, PTW Architects, finalized a design valued at $470 million for the site.

The non-gambling resort will include a 1,000 room hotel and will be Caesars Entertainment Corporation’s debut resort in Asia. It is set to be the first project by Caesars Global Life division which is the sector of Caesars that will deal with non-gambling resorts outside of the United States.

Despite Macau and Singapore holding strong reputations for producing strong revenue, Loveman stated “The 'Aha!' moment for me was the level of demand that exists in rapidly developing countries for high-end hotels like this.”

He continued by saying “This is the first step in the development of our Caesars brand in China and India.”

Loveman went on to compare Hainan to the US state island of Hawaii and believed there was the potential to capture Chinese interest in Caesars loyalty programs that could benefit their resorts in the US.

 

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